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Ask your ecommerce stack anything. Get the real answer.

What's our true ROAS this month? Which campaigns actually drive LTV? Did email really cause that revenue? Truefold unifies Shopify, Klaviyo, and your ad platforms first, so the AI answers from one truth, not five.

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true_roas · last 30 daysReconciled
Meta claims
5.2×
Truefold says
3.4×
34% over-attribution caught
By Meta campaign
  • Spring Restock 20265.2×→3.4×
  • Brand Awareness Q18.1×→2.9×
  • Holiday Push4.4×→4.1×
Reconciled across Meta Ads · Google Ads · Shopify
Connects with
  • SShopify
  • MMeta Ads
  • GGoogle Ads
  • KKlaviyo
  • AGA4

Read-only access · Set up in under 10 minutes

The dashboards don't agree

You have the data. You just can't use it.

Every platform tells a different story. By the time you have an answer, the decision is overdue and made on a guess.

Flying blind on unit economics

"Is this CPA worth it?"

Meta says CPA $48. Average first order is $42. But their lifetime value won't show up for 90 days, and Meta won't connect it back to the original order. You keep spending.

Scattered

"Who's our best customer?"

Shopify knows what they bought. Klaviyo knows what they opened. Meta knows what they clicked. Nobody knows them all at once.

Guessing

"What's actually working?"

Meta claims credit. Google claims credit. Both can't be right. You explain ROAS to leadership without trusting your own number.

What you'll finally see

Four numbers you can defend.

See your true ROAS.

Because we reconcile pixel attribution against your actual Shopify orders.

The over-attribution gap is real, usually 20-40%. Truefold shows it per campaign, so you stop debating with your agency and start cutting what's not working.

Know your real CAC, by channel.

Because we divide all your ad spend by new-customer counts straight from Shopify.

Meta $48. Google $61. Klaviyo $12. One number per channel, defensible in any meeting. Stop relying on whichever platform reports its own success.

Ask anything, in English.

Because every metric is defined once and reconciled across all five sources.

"Which Klaviyo flow drove the most LTV?" "Are Meta and Google double-claiming the same orders?" "What's our CAC for new vs returning?" Get the answer with the chart, in seconds.

See where loyal customers actually came from.

Because we tag every customer with their first-order channel and track every repeat.

First-order channel × all subsequent orders, per customer. Stop optimizing for clicks that never come back. Spend where loyalty actually lives.

What you get

Real answers, with the receipts.

Three of the metrics teams reach for first: defined once, reconciled across every platform, queryable in English or SQL.

Metric · reconciled3 sources
true_roas
Real return on ad spend, after reconciling pixel attribution against actual Shopify orders.
Reconciled across
Meta AdsGoogle AdsShopify
This month · Meta campaigns
Meta claims
5.2×
True ROAS
3.4×
34% over-attribution caught
Metric · reconciled4 sources
true_cac
Ad spend per new Shopify customer, broken out by acquisition channel.
This month · by channel
  • Meta Ads$48
  • Google Ads$61
  • Klaviyo$12
Blended
$39
Klaviyo is 4× cheaper than paid social
Ask · just now

“Which Klaviyo flow drove the highest lifetime value last quarter?”

Generated
SELECT f.name AS flow,
       AVG(c.total_spent) AS ltv
FROM klaviyo.flow f
JOIN klaviyo.event e ON e.flow_id = f.id
JOIN shopify.customer c USING (email)
ORDER BY ltv DESC LIMIT 1
Answer
Welcome Series 3
$312 avg LTV
Sources: klaviyo.flow · klaviyo.event · shopify.customer
Request beta access

See your store's real numbers.

How it works

Connect. Unify. Ask.

  1. Sources
    • SShopify
      Connected
    • MMeta Ads
      Connected
    • GGoogle Ads
      Connected
    • KKlaviyo
      Connected
    • AGA4
      Pulling…
    01

    Connect.

    Paste API keys for Shopify, Meta, Google Ads, Klaviyo, GA4. We pull your last 13 months automatically. ~5 minutes.

  2. Reconciling…2 of 5
    • true_revenue
      Ready
    • true_roas
      Ready
    • true_cac
      …
    • customer_segment
      …
    • first_order_channel
      …
    02

    Unify.

    Truefold reconciles customers, orders, campaigns, and channels across every source. ~10 minutes for most stores. Review and override any definition.

  3. Ask
    What's our true ROAS this month?
    3.4×
    Meta said 5.2×34% gap caught
    03

    Ask.

    Ask your store anything in English. Or browse the metrics in your BI tool. Your data, finally working for you.

FAQ

Questions we keep hearing.